It has been a long and terrible battle for the maker of Flash coding, Adobe Software, against one of the kings of the smart phone and mobile device market, Apple Inc. The fact is, Apple has consistently refused to work with Adobe due to the amount of ‘issues’ Apple has claimed Adobe’s Flash technology is fraught with. Even in recent news conferences, Apple CEO Steve Jobs has flat out refused to allow any form of Flash onto the Apple devices due to what he sees as poor coding and low levels of security that he feels will make the product a lot less reliable for Apple users. Instead, there is a new solution that has arisen which will still allow Apple users to run Flash based apps on their devices. The partner Adobe is using for this venture into Apple territory is called Greystripe and they will help Adobe go around the Apple ban and give their coding the power to give mobile advertisers access to Apple devices and deliver Flash content to them, as well.
Greystripe uses an approach that allows the delivery of Flash ad content to the Apple devices that is similar in nature to the Brightcove style of delivering Flash video. Greystripe’s role is to convert the HTML5 into Flash and then allow the Apple Safari browser to make use of it over an iPad or iPhone. While devices such as the Android 2.2 smart phone are already equipped with the technology needed to run Flash, they will still be able to see their normal material without any issues.
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