Yahoo has long been behind Google in the market for search engine user loyalty, but experts insist that much of that is due to the fact that Google powered Yahoo for quite some time as a means of growing their skill and expertise in their field of choice. Today, the company has proven to be a giant of its own, but Yahoo is making inroads into the web beyond its search features and partnering up this time with social media king Facebook in an effort to pull together two strong companies that will be able to integrate their services and create a more expansive experience for users. Updates will be able to be shared now between Facebook and Yahoo services with ease and having Yahoo Mail show the latest Facebook updates is definitely going to be appealing to a number of fans of both services. Analysts in both search and social media spheres are lauding the pairing as pure genius and saying that both companies stand to benefit a great deal from the partnership.
Since Yahoo owns the photo sharing site Flickr, the service will also be integrated into Facebook and allow photos to show up in both places at the same time. This will help raise Facebook’s level of relevance and help meet both company’s missions to simplify the process of using the web for their users – a huge part of their overall corporate missions. By helping users be able to connect with others and share their content, the services will both also find themselves likely to be far more popular and powerful against Google.
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